Personalizing email content

Emails that are being sent through ClientContactPro can be personalized based on recipient and system information. This great feature will help you to make your emails look like more personal which will result with higher campaign conversion rates.

Personalization is easy and ClientContactPro provides you the wizard to help you insert the correct personalization tag inside your email content.

Personalization is done by inserting “Personalization Tags” inside email contents. These tags can be found in the personalization list window while creating your email content. While editing your email content in email builder, just click percentage (%) icon or hit percentage sign on your keyboard to open the list (for email subjects):

Personalization list for email subjects
Personalization list for email contents

Open Tracking

Open tracking is done by ClientContactPro automatically for you. There’s no need to insert any special tag or agent inside your emails.

Link Tracking

Link tracking is done by ClientContactPro automatically for you. All links inside your email content will be detected and converted to special tracking links. If you don’t want certain links to be tracked, just “no-link-track” class inside <a href> tag. Example:

The following link will be tracked by default:

<a href="http://clientcontactpro.com/">Click here</a>

The following link will NOT be tracked:

<a href="http://clientcontactpro.com/">Click here</a>

Another key feature of ClientContactPro is to allow you track the same email on different parts of your email content. For example, if you have inserted several “purchase” links inside your email content, you will probably be interested in learning which one is the most efficient one. To see this, you will need to “name” your links:

<a href="http://clientcontactpro.com/" title="Top Right Purchase Link">Buy Now</a>
<a href="http://clientcontactpro.com/" title="Footer Purchase Link">Buy Now</a>
<a href="http://clientcontactpro.com/" title="Left Menu Purchase Link">Buy Now</a>

After sending your email campaign, you will be able see separate click statistics for the same link. This will help you to see the most efficient places for your links.

Inserting Personalized Dates

If you want to insert automated dates inside your email content at the date of email delivery, you can use %Date% tag. This tag accepts additional parameters for formatting the date of email delivery. Example:

%Date=Y-m-d% will be converted to 2009-09-10

%Date% tag uses standard PHP programming date tags to make it compatible with all available date formats. Recent list of date parameters can be found at http://php.net/date/. Here’s a copy of the list:

Parameter Description Example
d Day of the month, 2 digits with leading zeros 01 to 31
D A textual representation of a day, three letters Mon through Sun
j Day of the month without leading zeros 1 to 31
l (lowercase ‘L’) A full textual representation of the day of the week Sunday through Saturday
N ISO-8601 numeric representation of the day of the week (added in PHP 5.1.0) 1 (for Monday) through 7 (for Sunday)
S English ordinal suffix for the day of the month, 2 characters st, nd, rd or th. Works well with j
w Numeric representation of the day of the week 0 (for Sunday) through 6 (for Saturday)
z The day of the year (starting from 0) 0 through 365
W ISO-8601 week number of year, weeks starting on Monday (added in PHP 4.1.0) Example: 42 (the 42nd week in the year)
F A full textual representation of a month, such as January or March January through December
m Numeric representation of a month, with leading zeros 01 through 12
M A short textual representation of a month, three letters Jan through Dec
n Numeric representation of a month, without leading zeros 1 through 12
t Number of days in the given month 28 through 31
L Whether it’s a leap year 1 if it is a leap year, 0 otherwise.
o ISO-8601 year number. This has the same value as Y, except that if the ISO week number (W) belongs to the previous or next year, that year is used instead. (addedin PHP 5.1.0) || Examples: 1999 or 2003
Y A full numeric representation of a year, 4 digits Examples: 1999 or 2003
y A two digit representation of a year Examples: 99 or 03
a Lowercase Ante meridiem and Post meridiem am or pm
A Uppercase Ante meridiem and Post meridiem AM or PM
B Swatch Internet time 000 through 999
g 12-hour format of an hour without leading zeros 1 through 12
G 24-hour format of an hour without leading zeros 0 through 23
h 12-hour format of an hour with leading zeros 01 through 12
H 24-hour format of an hour with leading zeros 00 through 23
i Minutes with leading zeros 00 to 59
s Seconds, with leading zeros 00 through 59
u Microseconds (added in PHP 5.2.2) Example: 54321
e Timezone identifier (added in PHP 5.1.0) Examples: UTC, GMT, Atlantic/Azores
I (capital i) Whether or not the date is in daylight saving time 1 if Daylight Saving Time, 0 otherwise.
O Difference to Greenwich time (GMT) in hours Example: +0200
P Difference to Greenwich time (GMT) with colon between hours and minutes (added in PHP 5.1.3) Example: +02:00
T Timezone abbreviation Examples: EST, MDT …
Z Timezone offset in seconds. The offset for timezones west of UTC is always negative, and for those east of UTC is always positive. -43200 through 50400
c ISO 8601 date (added in PHP 5) 2004-02-12T15:19:21+00:00
r » RFC 2822 formatted date Example: Thu, 21 Dec 2000 16:01:07 +0200
U Seconds since the Unix Epoch (January 1 1970 00:00:00 GMT) See also time()

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